Content and Social Media Strategy

B2B content writing / Video production (August 2019 – September 2020)

For StoreKit, I scripted, recorded and edited each of the videos within the “Walkthrough” series, a collection of in-depth explanations of how to use POS software, along with my honest opinion of the user experience. This involved researching the latest features, understanding the exact hardware set-up required and fact-checking with the companies directly. These are some of the most viewed videos on the channel.

SEO-focused articles and white papers

‘Ghost kitchens’ https://storekit.com/advice/ghost-kitchen/

Self-service kiosks https://storekit.com/advice/ordering-kiosk/

EnvZone has published my guest blog on innovation in physical / brick-and-mortar retail https://www.envzone.com/ecommerce-and-retail/five-key-ways-physical-retail-is-adapting-to-e-commerce/